Mobile SEO Mistakes? What?!
Mobile SEO has been there in the market for a while now. And obviously, it has to be. 2021 is approaching, and 2 year olds are becoming smarter and techno savvy! In today’s date, mobile is a must have for everyone and so is Mobile SEO. For every content creator and publisher.
Well…. 2 year olds don’t make mistakes while handling mobile phones, but big content creators make mistakes. Fact. If your site is not well optimized for Mobile SEO, then you are gonna lose a lot of precious traffic.
Not just this, but also this would be a displeasure for your audience. Your ranks could drop and so could be your revenue!!! So get to work. If your website isn’t optimized for Mobile SEO, you needa change your strategy.
ShoutMeLoud has said something very important about mobile SEO.
In today’s marketing era, mobile marketing is becoming increasingly popular. Any marketer who’s not yet paying attention to mobile traffic is not doing SEO correctly.
That being said, here is a complete checklist having top 5 Mobile SEO mistakes. I have not just talked about the mistakes, but also given you simple solutions to all the mistakes.
Now this is my earnest request to you, please don’t take “YOU” personally. My point is just to help you out with the issues your blog might be facing regarding Mobile SEO. And now let’s get started!
Mobile SEO Mistake 1: Mobile Pages Are Too Slow
Yes. Your mobile pages are probably too slow. Although, some visitors use their mobiles to visit your site, but then that doesn’t mean that they are not humans! So naturally, each one of us hate pages which load slowly. Be it you, me, fellow bloggers, your friends, your family or anyone. Any human. Think with Google says that publishers whose mobile site load In 5 seconds earn up to two times more ad revenue than those people whose site takes 19 seconds to load.
Now you must be feeling fascinated. And you are wondering how you can boost your mobile page speed. So I have some techniques that you may try out. They are really cool.
- Enable browser caching
- Optimize your images
- Activate Google amp
- Reduce the server response time
Mobile SEO Mistake 2: Having Blocked Files Is Another Such Mobile SEO Mistake
Search engine indexing is super important. And of course, it must be important because that’s the reason why internet marketers spend time, money and efforts on website optimization.
Equally important is to pay attention towards the technicalities of SEO. And plus you have to be aware of some technical terms like robot.txt, XML sitemap and so on. If you are not knowledgeable about these terms then you are missing out a very important thing.
I know it will be too boring for you to learn about each and every term in a single article. So I will be explaining only one term in this article. Let’s take the example of robot.txt which basically instructs the crawler to crawl and index your web pages.
But some site owners make a huge mistake which causes their rankings to drop by putting up restrictions from Google accessing CSS, JavaScript and image files.
If robot.txt file does not allow Google bot accessing the major site elements then definitely rankings go down. And let me tell you that these site owners think that they will be able to rank higher but what happens is all opposite.
I am sure you don’t want this to happen with you as well. So I will show you the right way of preventing this. Do surely check the robots.txt files, time to time to ensure that there are no restrictions on elements which are important.
You may check this on Google Search Console. Google Search Console is very helpful for this and you will be able to track this on Console easily. Ughhh…. Now I will be moving ahead with the next mistake but… that was seriously an immense tech talk.
Anyways the third mistake is….
Mobile SEO Mistake 3: Your Rich Snippets Are Missing
You must have noticed that when you search on Google, there are some listings which look prettier and attract you more. It’s because such kinds of snippets are rich.
And you might be thinking like how can I create my snippet look more attractive and attention seeking. Here comes the solution. But before that, let me tell you that I am seriously not talking about URL or Meta Description.
But rather, I am talking about some little small information that could include image, star ratings so on and so forth. Unfortunately, people often overlook the importance of a rich snippet.
So dear reader, you please don’t do so. Because. I. Call. It. A. Serious. BLUNDER. Remember that you must not dare to overlook this. Okay.
The reason why people neglect this is because generally everyone moreover focuses on On-Page SEO. But that is not a good idea because at the end of the day, you will have to understand that these small tactics will bring more eyeballs on your posts.
And will definitely increase the click through rate too because of the attractiveness.
Mobile SEO Mistake 4: You Are Probably Not Using A Responsive Design
To explain it well. I will have to tell you that in 2015, Google added a new ranking factor— which was the presence of your blog or your website on mobile devices. You must have noticed that great bloggers have good looking blogs on all devices.
Be it a desktop, or a mobile. One of the biggest reasons why pro bloggers keep their blogs attractive is because such blogs are capable of engaging their audience. These days everyone has their mobile in their hands.
So it’s important to make your site user friendly on mobile phones too and not just for desktop. So if you are not having a mobile friendly website then people will be clicking out too soon. So be very sure to migrate to a responsive design.
Mobile SEO Mistake 5: Issues With Multimedia Content
Textual content is not just enough. In order to make your site more engaging, you will have to add some videos, some infographics and so on. You might have noticed that I frequently embed my YouTube videos in my blog posts.
But before you apply this idea be very sure that your multimedia content plays when somebody clicks on it. Pretty obvious, but if the multimedia content slows down the speed of your site then there is no benefit of even using it.
Generally such issues take place when a person tries to watch a video on such a platform which is unsupported. To overcome this, use HTML5, which is actually advised by google. This turns as of great help, especially when you use animation.
Conclusion
Be sure to implement these tips and tactics before it is too late. Coz people love fast loading sites, attractive and responsive design. Do follow these best practices and Google will reward you by ranking you higher in search results.
These are simple things which do matter. And also, I do have a bonus for you!
Bonus Time!
Use Google’s ‘Mobile Friendly Test’ today! This test takes only a few seconds to run. This report is very easy to understand. And you yourself can review this report.
You get a mobile friendly score that allows you to understand the overall performance of your site on mobile devices. Today, a mobile optimized site can be created by anyone easily but then….
Yeah, of course, you face certain issues that you need to fix time to time. To identify these issues and to fix them as soon as possible, keep testing your site and look for all the issues present.
The more you test, the more you will get to know about these things. And after sometime, you yourself will be an expert in solving these SEO problems. Have you been making any of the Mobile SEO mistakes?
And how did you solve it? Put it in the comments! Hope this article helped….. Let me know!
